Successful gamification strategies need high quality content to achieve the desired effect that companies want. In the same sense, great content also needs gamification elements to engage users. With gamification becoming a more embedded part of society, it is being more widely used as a strategy to engage people. According to Gartner, 70% of Global 2000 […]
By The CommerceLab — Feb 12 '14
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Content is king—even in the digital signage industry. Your digital signage is only as good as the content that you display on it. No matter how large or elaborate of a display that you have, you need to present engaging content that will capture the attention of your targeted audience. One of the main reasons […]
By The CommerceLab — Feb 11 '14
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Popular games have one very important thing in common with each other—they pique the interest of people, and they have a motivational element that keeps people interested and engaged. Without these factors, there is little reason for people to play. As outlined by Josh Bycers in Motivating Mechanics in Game Design, “Progression is an important […]
By The CommerceLab — Feb 10 '14
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Canadian digital signage capabilities continue to expand and provide businesses with more features and options when it comes to display advertising. As the industry continues to evolve, business owners should expect a lot of new things from the digital signage industry in the coming year. The main reason why more and more companies are using […]
By The CommerceLab — Feb 4 '14
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A year ago Foursquare shocked users by announcing it would phase out awarding points and badges on its popular check-in app. The move appeared to signal the death knell for gamification. But the concept endures, and has found new traction among the boardrooms of Fortune 500 companies who are using it as a tool to […]
By Jon Cook — Feb 4 '14
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A vital part of providing great customer service is creating an experience that your customers enjoy and come to expect over time. This is why companies are investing heavily in research, tools, and technology to boost their UX capabilities. One of the main focal points and an emerging trend for user experience design is to […]
By The CommerceLab — Feb 3 '14
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The digital signage industry is continuing its upward trend and continued to grow rapidly in 2013. Every year, digital signage capabilities continue to get better from multiple perspectives. They are becoming more efficient, perform better, and are including interactive features that are doing a better job of engaging people. Digital signage is a consumer engagement […]
By The CommerceLab — Jan 30 '14
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How companies approach user experience changes over time. There is a shift in user experience and related business and marketing activities each time a new generation steps forward and becomes an influential factor. Today, companies are clamoring to uncover the perfect marketing mix to target the newest generation that has some clout—Generation Y. Generation Y […]
By The CommerceLab — Jan 29 '14
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This article is part of the CommerceLab Reference Library, a set of online business tools that provide introductory and background information to help educate those new to the areas we cover. There is no doubt that interactive digital signage and displays are here to stay. More and more businesses are investing in digital signage technology, not […]
By The CommerceLab — Jan 28 '14
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The Importance of User Experience User experience, which is also commonly referred to as UX, is one of the most important considerations when developing anything. From products and services, to websites and even mobile device apps, the goal should be to create an experience that is intuitive for your target user group. How to interact […]
By The CommerceLab — Jan 15 '14
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