Samsung Canada: How digital displays are transforming Sport Chek’s stores
by Philippe Lozier — Feb 13 '14
With major brands battling for mindshare among Canadian shoppers, retailers are looking for new and exciting ways to connect with their target demographic, in particular the Millennial generation, and enhance the in-store experience for the digitally savvy consumer.
As online consumer activity continues to grow, however, retailers are increasingly challenged with bolstering the brick-and-mortar experience to drive in-store traffic and sales. To help combat this, retailers are starting to integrate technology directly onto the retail floor to create a more meaningful shopping environment.
About a year ago, for example, Samsung Canada partnered with Sport Chek to support the launch of its first retail lab concept store in downtown Toronto. Samsung Canada supported the project by providing 140 digital screens and 32 Galaxy 10.1 tablets, enabling the brand to engage consumers at an entirely new level. Samsung’s technology allowed Sport Chek to customize content for its customers and facilitate greater customer interaction with its merchandise. The goal here, obviously, is to improve the overall experience and drive business results. The clip below shows how it’s working.
Sport Chek’s unique retail lab experience is a prime example of a major Canadian merchant embracing the future and anticipating the customer’s appetite for digital integration. Sport Chek is providing a relevant framework for connecting with consumers and building brand affinity with its digitally engaged audience. This is a framework that can be applied in multiple industries across Canada, and Samsung is excited to be at the forefront of this movement, providing its technology to enhance the customer decision journey.
